BlackBerry (BB) perpetual market

BlackBerry is a Canadian technology company once famous as the maker of the BlackBerry smartphone, the device with a physical keyboard and secure email that dominated the business and government market in the 2000s before the touchscreen era led by the iPhone eclipsed it. Having exited the phone hardware business, BlackBerry reinvented itself as an enterprise software and cybersecurity company. Today its business centers on two areas: cybersecurity software and services for securing devices and communications, and its QNX operating system, which is embedded in the electronics of a very large number of vehicles, where it runs safety-critical systems such as digital cockpits and driver-assistance features. QNX gives BlackBerry a significant, if less visible, presence in the automotive software market as cars grow more computerized. The company is watched as a turnaround story, with its future tied to growth in connected-vehicle software and enterprise security rather than its former consumer fame.