Hims & Hers Health (HIMS) perpetual market

Hims & Hers Health is a US telehealth company that sells prescription treatments and wellness products directly to consumers online. Founded in 2017, it built a brand around making it easy and discreet to get care for conditions people are often reluctant to discuss in person, starting with hair loss, sexual health and skincare and expanding into areas such as mental health, dermatology and weight management. Its model connects customers with providers through its platform and ships medications and products on a subscription basis, emphasizing convenience, branding and recurring revenue. Hims & Hers gained particular attention for offering weight-loss treatments, including compounded versions of popular obesity drugs, riding surging demand in that category. As a consumer-facing digital health business, its growth depends on subscriber additions and expanding into new treatment areas, and its stock has been volatile as investors weigh its fast growth against competition and regulatory questions around telehealth prescribing.