ServiceNow (NOW) perpetual market

ServiceNow is a leading enterprise software company whose cloud platform helps large organizations automate and manage their workflows. Founded in 2004 by Fred Luddy, it began by digitizing IT service management, replacing manual help-desk and ticketing processes with a unified system, and then expanded the same low-code platform into human resources, customer service, security operations and many other business functions. Its software sits across departments as a central nervous system for routing work, which creates deep integration and high customer retention, and it sells on a subscription basis to many of the world's largest companies and government agencies. ServiceNow has been an early and aggressive adopter of artificial intelligence, embedding generative AI across its platform to automate tasks and boost productivity. Consistently strong growth, large enterprise contracts and expanding use cases have made it one of the most valuable enterprise software firms and a bellwether for corporate digital transformation.