Rivian Automotive (RIVN) perpetual market

Rivian Automotive is a US electric vehicle maker focused on trucks, SUVs and commercial delivery vans. Founded in 2009 by RJ Scaringe, it launched its first products, an electric pickup and SUV aimed at the adventure and outdoor market, and drew major backing from investors including Amazon and Ford ahead of a blockbuster 2021 public listing. Amazon is both an investor and a large customer, having ordered a fleet of electric delivery vans. Like other young EV manufacturers, Rivian has faced the immense challenge of scaling up manufacturing while burning through cash, and its path to profitability depends on ramping production, cutting costs and launching more affordable models to reach a broader market. It secured a strategic partnership with Volkswagen to share software and electrical architecture. Rivian is viewed as one of the more credible EV startups attempting to survive alongside Tesla and legacy automakers, and its stock is volatile and execution-dependent.